TraQuity 1.4.0

TraQuity (Tracks + Equity) offers a modern approach to influencer marketing, moving away from the traditional model where one party benefits at the expense of another. This platform fosters a collaborative environment, enabling both artists and influencers to share in the success of streaming music. By allowing influencers to become advocates for quality music, TraQuity effectively democratizes the music marketing landscape, shifting the focus from hefty marketing budgets to building meaningful partnerships and embracing creative strategies.

ARTIST PROS:

• Reduced financial risk at the outset
• No transfer of ownership occurs, as streaming royalties are provided within defined term lengths
• Access to marketing opportunities previously deemed financially unfeasible
• Time-efficient process by minimizing the need for extensive outreach and negotiation

INFLUENCER PROS:

• Establishment of recurring monthly income
• Predictable revenue stream that withstands economic fluctuations
• Opportunity to participate in the success generated by shared content
• Complementary to existing deals with major labels or brands
• Contractual and royalty protections provided by TraQuity